aBOUT cognito
In speaking with business owners over the years, I've been struck by the challenges they face in developing and implementing effective marketing plans. Small businesses often lack dedicated marketing resources and are limited to what they are able to execute in someone's spare time. Even mid-sized businesses with dedicated resources get trapped in day-to-day execution mode, finding it hard to carve out time to think strategically about their marketing objectives and the path to achieve them. Companies of all sizes can sometimes find it a challenge to keep up to speed in a rapidly evolving marketing landscape--particularly digital and social marketing. They can benefit from an outside perspective to formalize their marketing planning process, develop integrated marketing campaigns, identify potential new marketing vehicles and create analytic dashboards to enable their team to quickly evaluate the effectiveness of their marketing efforts.
During my 25+ year career, I've led marketing departments at several major corporations, including Northwest Airlines, Renewal by Andersen and Andersen Windows. Cognito Marketing, LLC was created to provide small- to mid-sized companies looking to take their business to the next level with the same quality process, strategies and tactics that were applied to help major companies materially grow their businesses.
During my 25+ year career, I've led marketing departments at several major corporations, including Northwest Airlines, Renewal by Andersen and Andersen Windows. Cognito Marketing, LLC was created to provide small- to mid-sized companies looking to take their business to the next level with the same quality process, strategies and tactics that were applied to help major companies materially grow their businesses.